||[Mar. 14th, 2006|05:55 pm]
I'm thinking about doing a research project for my school this summer and I'm wondering if anyone can help me with some preliminary research. I got to thinking about the role of consumerism in nonprofits. This idea started b/c I work for a nonprofit arts organization that is participating in an event this spring called "Community Shopping Day" in conjunction with Macy's.|
The idea is they give us tickets to sell for $10 apiece for the event, which allows the purchaser to recieve a discount on their purchases at Macy's on this day. We get all the ticket sale revenue and at the end of the day, the organizations involved get a cut of the proceeds as well. While this is a relatively easy money-maker for us, something about the idea of blatantly promoting consumerism doesn't sit right with me. Some other examples are the fact that an education program I used to run has been re-named "The Exxon-Mobile student matinee series", or how Pepsi will give schools money to endorse their sugar and caffiene filled products.
I feel really conflicted about this. On the one hand, how can you turn down the money when you're struggling to make ends meet and provide a service? But on the other hand, what kinds of messages are you promoting? Are you compromising your integrity?
So anyway, I'm trying to find some research devoted to this topic, and also get some opinions from other people, especially those who work in the nonprofit sector. Thanks for any help!
(X-posted to fundraisingpros and adbusters